The Contemporary poster promotes the brand more and gives it a higher status that the 1980's post as it uses factors such as a hashtag, a famous person,colors, simplicity and a better make of the product which is better suited for the consumer. The contemporary product has nozzle which is original to normal drinks and therefore stands out more than the traditional which has a rim. The both place the product on the front cover and use attractive people to capture the reaction of them. The man on the left has a feirce powerful look indicating that this drink gives you power whereas the poster on the right has a woman smiling indicating that this product will make you happy and healthy.
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